IAA Frankfurt 2015: Borgward BX7
Het Duitse merk Borgward keert terug na vijftig jaar afwezigheid. Met de wat generiek ogende BX7 probeert het door te breken op de Chinese markt. Later wil Borgward de SUV ook in Europa lanceren. Werner Budding bekijkt of de BX7 toegevoegde waarde heeft in een fel bevochten segment.
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